Strong Chinese and Asian Brands

Headlines following the latest BrandZ Top 100 report concentrate on Google taking the top, but for observers of Asian brads there are some interesting developments

The Top 10, shown below, contains many of the usual suspects, and unsurprisingly is dominated by Western brands, but China mobile at no 7, features as Asia’s highest ranked brand, down from number 5 last year, but with a higher brand value up from $57.2 billion.:

1.     Google (Technology) - US$100 billion

2.     Microsoft (Technology) - $76.2 billion

3.     Coca-Cola (Food & Beverage) - $67.6 billion

4.     IBM (Technology) - $66.6 billion

5.     McDonald’s (Food & Beverage) - $66.5 billion

6.     Apple (Technology) - $63.1 billion

7.     China Mobile (Telecommunications) - $61.2 billion

8.     GE (Conglomerate) - $59.8 billion

9.     Vodafone (Telecommunications) - $53.7 billion

10.  Marlboro (Tobacco) - $49.5 billion 

In total, six Chinese brands make it into this year’s Top 100 list, and apart form China mobile this is dominated by China’s growing financial giants. Three Chinese financial brands ranked highly in the survey: ICBC (no. 12), China Construction Bank (no. 24) and Bank of China (no. 27) respectively. China Merchant’s Bank, while only making number 80 in the list, was easily this year’s biggest climber, with an estimated increase in brand value of 168%.