In an article for the latest issue of China-Britain Business Review, Lord Davies of Abersoch, Minister of State for Trade and Investment, acknowledges that the global downturn has served to highlight the importance of emerging economies, insisting that their continuing development will prevent the world economy from entering a deeper recession this year.

There is no doubt in his mind – nor in that of many experts – that China will be a key driving force in helping the global economy to recover.  China is already the world’s third largest economy, ranks among the fastest growing, and still has massive potential for growth.  China has not and will not be completely immune to the effects of the recession, but in contrast to most countries, whose economies are expected to contract this year, even the most pessimistic projections suggest that China’s growth for 2009 will be over 6%.

From a UK perspective, China is the United Kingdom’s fastest growing major trading partner, with UK-China trade having grown at double-digit rates for the last decade.  In addition, British businesses are now the biggest European investors in China.

Britain and China have already developed excellent trade relations, and both countries and their respective economies will only benefit further from increased ties.

Market research specialists such as B2B International can conduct market entry and market assessment studies across both the UK and China – and indeed the rest of the world – which are tailored specifically to your company’s needs.  A number of organisations – UK Trade & Investment and China-Britain Business Council to name but a few – are also on hand to offer further general advice and information.

For any businesses interested in investing or expanding into China, or simply wishing to get some idea of the potential this vast country has to offer, why not contact one of our offices?

China: +86 (0)10 6515 6642, beijing@b2binternational.com 

UK: +44 (0)161 440 6000, info@b2binternational.com 

USA: +1 914 761 1909, newyork@b2binternational.com 

In the latest issue of Asia Research, Alaric Fairbanks, General Manager of B2B International in Beijing, talks about setting up and running a market research company in China.  Over the next three blog posts, we will serialize his interview:

Tell me about B2B International

As the name implies, we work in b2b markets and are international.  We are a specialist business-to-business market research company, with our group headquarters in the United Kingdom and subsidiaries in New York and, of course, Beijing.  Our focus is exclusively b2b, and although we cover all b2b markets, we have particular strengths in chemicals, pharmaceuticals, engineering, construction and financial services.  In terms of services, our main focus is on full service research, covering market assessment, segmentation, customer satisfaction, new product development, competitor analysis and pricing studies, and our major clients are multi-national firms engaged in b2b markets.  In Asia we also complement our full service work with data collection.

What were the main challenges when you first set up the business?

We set up permanently here in 2006 and in many ways the challenges we faced when setting up in China were similar to those that many foreign-invested businesses in China, including some of our clients, face.  These include recruiting staff, adapting and integrating systems and working styles into the local conditions, and on a practical level finding reliable partners or suppliers, particularly in areas such as IT and financial services.  I regard these as important challenges to deal with, but the primary issue from day one was, and remains, generating business and delivering quality work.

Look out for Part 2 of the interview in our next blog post.