Top country brands

Strong and consistent branding is not just vital for products and services.  It is also important for countries, helping them to attract visitors, businesspeople and new businesses alike to raise their profile and boost their economy.

In FutureBrand’s latest Country Brand Index (CBI), Singapore is the country in Asia whose branding efforts have really paid off this past year.  Moving up an impressive 11 spots, from 24th last year to 13th in this year’s overall rankings, Singapore earned top spot in several of the individual categories, including best country brand for “shopping” and “easiest to do business in”.  It was second only to the United States in the “Ideal for Business” category, and was judged as the third best country brand for conferences.

Other ‘rising stars’ in Asia-Pacific, according to this year’s CBI, include the United Arab Emirates (UAE), China and Vietnam, which were named as the top three likely major tourist destinations in the next five years. India was also a notable mention.

However, we should not neglect to point out that Australia and New Zealand, in third and fourth places respectively overall, were the Asia-Pacific region’s top country brands.  The complete Top 10 is shown below:

1. United States

2. Canada

3. Australia

4. New Zealand

5. France

6. Italy

7. Japan

8. United Kingdom

9. Germany

10. Spain

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